Wang Xiaoyong sat dejected as he reviewed footage from the day’s video shoot. The general manager of Baiqiang Fotoshop, a planning consultancy company providing cultural and tourism services to local governments in Southeastern China, rented a helicopter to capture some aerial video – but didn’t get what he needed. With the sun setting, he had to either settle with the imperfect video, rent a helicopter for another day or find a unique solution to get the video he needed.
Wang opted to hire a local construction crew to work all night and build a high platform for his photographer to shoot from the next day. It was less expensive than renting the helicopter again, but he still went over his customer’s budget.
Wang’s ordeal is just one example of a business need that was traditionally very time-consuming, expensive and complicated – and can be simplified by drone technology. In his industry, aerial photography is essential for bringing cultural experiences to life for a myriad of audiences.
Given his many challenges in securing traditional aerial photography and videography, Wang went searching for an alternative – and he found it in DJI Technology – a business that happens to be located near where he lives in Shenzhen.
“We learned about the company, its products and the potential of using drones to shoot videos,” he said.
Wang has since captured breathtaking photos and videos using DJI drones, many of which are enabled by TI technology. Watch one of his videos captured using a DJI drone here:
(Please visit the site to view this video)
For us, watching the possibilities of our technology combined with DJI’s innovative designs – and seeing how consumers like Wang use the products for awe-inspiring video, has been a rewarding experience.
“DJI is a star enterprise from China,” said Sandy Hu, President of TI China. “Texas Instruments has been deeply involved with the development and upgrade of each generation of its drones.”
For Wang, using drones has elevated the quality of the tourism photos and videos his business provides.